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How to do basic technical SEO for Magento

1. General Configuration
Magento is one of the most search engine friendly e-commerce platforms straight out of the box, but there are several known issues that can be taken care of to optimize your Magento SEO. The first step is to get the most recent release. Then, to get started, enable Server URL rewrites. You will find this setting under System => Configuration => Web => Search Engines Optimization. Another good thing to configure now you are on this screen is “Add store Code to Urls” under “Url Options”. In most …

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22 Oct 22 Oct 2009 1Comment

Many of us who started experimenting with this interface and tried to place various values for Base URL, came to a dead end where Magento breaks.  Usually, we get Internal Server Error 500 with each page load. The problem lies in the fact that we can no longer open the Magento administration to correct the error. What needs to be done in such a scenario?
One of our clients wrote me a message today:
I have put www.mydomain.com in a bad spot. I changed the base URL to {{base_URL}} and now im …

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