Magento SEO (search engine friendly Magento shopping cart)
Magento SEO Update 2/11/2009: More activity with SEO and Magento, with some SEO developers trying to make a name for themselves in the Magento space. See below.
Magento SEO Update 11/4/2008: Magento SEO is actively evolving, and SEO links (SEO resources for those working with Magento ecommerce) are now listed down below.
It’s never too early to be looking at SEO aspects of Magento, the new Open Source commerce application (shopping cart). Theyare still in beta but quite advanced, and search engine friendly issues have been addressed a few times in the Magento SEO forum, and in the “SEO group” and on the Magento site. There’s a video clip from November describing the rewrite system as very flexible, because in SEO, “every seo has his own opinion”.
Much of the SEO discussion is very basic, and there is pitifully low activity on real SEO. Someone on the China magneto forum posted a spider view back in November, before the latest SEO friendliness was incorporated. There is more SEO discussion in China than on the main site as well. However, the framework is quite capable and the meta tag management is as I would expect it to be for a modern, flexible PHP framework.
Maybe it’s time to dig in and flex the SEO friendliness and Magento’s “built in flexibility”?
I’d like to connect with anyone else looking into Magento and SEO, or anyone attempting effective deployment of Magento at this stage (non-production assumed) with respect to search marketing. The site is not looking so good, but given the level of SEO discussion so far I didn’t expect it to be optimized. That said, this Chinese demo is not looking so good either, and they did have a bit more Magento SEO discussions.
Magento SEO Resources
Still plenty of misunderstanding of SEO issues in the Magento community and here. and here.
BlueAcorn has published a good blog post about SEO and Magento, paying attention to the strategic issues that I find matter most when considering search marketing. Their ecommerce experience shows, as this kind of post is much better than the typical “SEO for Magento” blog post.
This is funny. I’ve been watching Google struggle with the new term “Magento” for almost a year. It seems there is enough mis-typing of comic book character Magneto (the freak who can manipulate magnetic fields) in the corpus Google indexes, that Google assigned Magento as a synonym of Magneto (do a Google search with ~Magento and you’ll see it). Even to this day Magento hasn’t defined itself enough in the world to overpower the Magneto typos!
Wordpress SEO promotor Joost DeValk is moving into the Magento space now with a canonicalization extension he specified, putting his Yoast brand onto it. He didn’t write it, and it isn’t perfect, but he’s apparently collaborating with a PHP coder comfortable with Magento. Joost told me the coder will be guest blogging for him with more Magento code in the future. This initial code was prepared with some advance awareness of the new canonical tag sponsored by search engines, and is already listed in the MagentoConnect system under SEO.